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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainabilit

作者 Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry 出版社:WILEY 出版日期2023-03-14

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabi 了解更多

原价 RM 105.35
现售 RM 105.35 (-0%)

会员 RM 94.82 (-10%)

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SKYROCKET YOUR BUSINESS WITH SOCIAL MEDIA BRANDING: PERSONALIZE, INCREASE, AND GROW DEMAND FOR YOUR BRAND (SOCIAL MEDIA BRANDING, DIGITAL PRODUCTS, MARKETING)

作者 Isis Bradford 出版社:FIU BUSINESS PRESS 出版日期2023-03-03

Skyrocket Your Business with Social Media Branding "As a next-generation leader and trusted voice in the digital arena, Isis Bradford provides the blueprint to take your brand from the ground floor all the way to the top.” —Pauleanna Reid, founder of WritersBlok and nationally published journalist Skyrocket Your Business with Social Media Branding guides you on how to start and build your brand and business. Through social media branding and selling digital products, you 了解更多

原价 RM 93.95
现售 RM 93.95 (-0%)

会员 RM 84.56 (-10%)

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The Momentum Sales Model: How to achieve success in sales, exceed targets and generate explosive growth

作者 Tim Castle 出版社:Known Publishing 出版日期2023-01-02

ARE YOUR SALES PLATEAUING? STRUGGLING TO FIND YOUR RHYTHM? DO SALES COME ONE MONTH AND DISAPPEAR THE NEXT? THE MOMENTUM SALES MODEL IS A PROVEN SYSTEM FOR EXPLOSIVE SALES GROWTH THAT YOU CAN TAKE ANYWHERE. Whether you’re in sales or an entrepreneur, I’ve been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum. 了解更多

原价 RM 79.90
现售 RM 79.90 (-0%)

会员 RM 71.91 (-10%)

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MARKETING FOR DUMMIES, 6TH EDITION

作者 Mcmurtry 出版社:DUMMIES 出版日期2022-11-10

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原价 RM 119.75
现售 RM 119.75 (-0%)

会员 RM 107.78 (-10%)

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SHOPIFY FOR DUMMIES

作者 Waddy 出版社:DUMMIES 出版日期2022-07-18

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原价 RM 129.55
现售 RM 129.55 (-0%)

会员 RM 116.60 (-10%)

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Made in Future : A Story of Marketing, Media, and Content for our Times

作者 Prashant Kumar 出版社:PRH SEA 出版日期2022-07-06

In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing. Everything they learnt while they were growing up is being challenged, and seems to be growing irrelevant against the disruptors that they face. Marketing thinking, even in some of the world’s largest organizations, is disconnected from their own ground-level executions. The game has changed. But they are still playing by the rules of the 1990s. They 了解更多

原价 RM 80.95
现售 RM 80.95 (-0%)

会员 RM 72.86 (-10%)

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LOSING CUSTOMERS NEVER AGAIN: 105 Proven Techniques to Boost Your Customer Loyalty and Retention

作者 Mary K. Solomon 出版社:Mary K. Solomon 出版日期2022-06-20

WANT TO ENSURE CUSTOMERS STAY LOYAL TO YOUR BRAND, COMPANY AND ORGANIZATION? WANT TO MAKE CUSTOMERS CHOOSE YOU OVER OTHER COMPETITORS? WANT TO RETAIN ALL HAPPY AND SATISFIED CUSTOMERS AS LONG AS YOU WANT? In current market environment, competition has increased significantly. Losing customer to other competitors is the norm. Most Companies and Organizations have own tracking customer data base, thanks to latest technology. Though it's good to have big customer base, ensuring 了解更多

原价 RM 46.80
现售 RM 46.80 (-0%)

会员 RM 42.12 (-10%)

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Selling

作者 Dk 出版社:DK 出版日期2022-03-03

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原价 RM 50.95
现售 RM 45.86 (-10%)

会员 RM 40.76 (-20%)

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DIGITAL MARKETING ALL-IN-ONE FOR DUMMIES, 2ND EDITION

作者 Diamond 出版社:DUMMIES 出版日期2022-02-12

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原价 RM 153.35
现售 RM 153.35 (-0%)

会员 RM 138.02 (-10%)

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Elite Sales Strategies : A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

作者 Anthony Iannarino 出版社:John Wiley & Sons Inc 出版日期2022-01-03

Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise. As Iannarino himself notes, this technique speaks to an ethical obligation towards your client, combining ethics and tactics to help place y 了解更多

原价 RM 98.78
现售 RM 98.78 (-0%)

会员 RM 88.90 (-10%)

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Design Thinking for Business Growth : How to Design and Scale Business Models and Business Ecosystems

作者 Michael Lewrick 出版社:John Wiley & Sons Inc 出版日期2022-01-02

Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the 了解更多

原价 RM 134.15
现售 RM 134.15 (-0%)

会员 RM 120.74 (-10%)

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Selling Your Expertise: The Mindset, Strategies, And Tactics Of Successful Rainmakers

作者 Robert Chen 出版社:John Wiley & Sons Inc 出版日期2022-01-02

Build your book of business and sell more services with this expert guide for knowledge professionals How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, maste 了解更多

原价 RM 98.78
现售 RM 98.78 (-0%)

会员 RM 88.90 (-10%)

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Find. Build. Sell.: How I Turned A $100 Backyard Bar Into A $100 Million Pub Empire

作者 Stephen Hunt 出版社:John Wiley & Sons Inc 出版日期2022-01-02

What does it take to turn an underperforming business into roaring success? Discover how one of Australia's most successful hotel publicans turned his $100 backyard beer garden into a $100 million pub empire. In his straightforward and down-to-earth Australian style, Stephen J. Hunt outlines the blueprint and frameworks he uses to turn failing and under-performing business into multi-million-dollar successes. Hunt draws on his own dishwasher-to-pub-mogul story to provide re 了解更多

原价 RM 99.00
现售 RM 99.00 (-0%)

会员 RM 89.10 (-10%)

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Rethinking Competitive Advantage : New Rules for the Digital Age

作者 Ram Charan 出版社:RANDOM HOUSE UK 出版日期2021-08-04

The most influential consultant alive.' Fortune Welcome to the age of big tech. The old rules no longer apply. How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game. 了解更多

原价 RM 86.90
现售 RM 86.90 (-0%)

会员 RM 78.21 (-10%)

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